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About us

Be in italy

Be in Italy. For Travelers Who Know the Difference.

We craft bespoke Italian jouneys designed around your passions, with seamless execution and meticulous attention to detail.

Luxury white speedboat cruising on the water, leaving a wake, with an elegant historic grand hotel building in the background.
Elegant breakfast table for two on a terrace balcony overlooking the misty Amalfi Coast mountains and sea at sunrise.
The Philosophy Behind Be in Italy

At Be in Italy, we believe authenticity comes from deep local knowledge. That’s why we create high-end, bespoke tours in the places we know like tha back of our hand to their hidden corners. Our team is rich in experience and personal connections and will also take you beyond Italy to the European destinations we love most.

Low-angle view looking directly up at the grand central glass and iron dome of the Galleria Vittorio Emanuele II in Milan, showcasing its intricate geometric structure and surrounding ornate painted frescoes.
A classic cream and orange tram on tracks in Milan, with the majestic Arco della Pace in the background and the tower of the Sforza Castle visible through its central archway under a clear blue sky.

Your journey begins within you

Share Visions
Let's desgin your dream board. Are you craving a deep cultural and artistic dive? Hungry for culinary discovery? Longing for a relaxing retreat? Lots of questions, no wrong answers. The right one? The one reflecting your needs, desires, and expectations.



Design a Bespoke Itinerary
Once your dream board is complete our destination specialists get to work. We craft the most rewarding and efficient itinerary, whether it's focused on one country or weaves together the highlights from several places. This step is for journey curators only—meaning us. No stress, no logistics, no tedious details for you: just sit back, relax, and enjoy some blissful anticipation.

Personalize Every Element

While crafting your perfect bespoke European dream vacation, Be in Italy takes pride in customizing every detail: from luxury hotels and villas to skip-the-line VIP passes for iconic local landmarks, restaurants, and attractions. Whether it’s a luxury car with a private driver or a rooftop cocktail overlooking stunning views, we’ll provide exactly what you’ve been aiming for.

A taste of what we can plan.

  • Private guided tours led by art historians, chefs, sommeliers, and local insiders.
  • Boutique wine tastings in Tuscany, Piedmont, Sicily, and beyond.
  • Hands-on cooking classes with local chefs in countryside villas or stylish city kitchens.
  • Truffle hunting, olive oil tastings, and farm-to-table experiences.
  • VIP access to iconic landmarks and secret spots (think after-hours Vatican or private palazzi).
  • Private yacht charters along the Amalfi Coast, Sicily, or Sardinia.
  • Artisan workshops in ceramics, leathercraft, or bespoke perfume-making.
  • Stylish city stays in Rome, Florence, Venice, Milan, and more—with a luxury, insider twist.
Close-up of a person's flour-dusted hands shaping a small piece of fresh pasta dough. On the dark, flour-sprinkled wooden work surface below, a long rolled rope of dough and a butter knife are visible.
High-angle view of Piazza della Repubblica in Florence, showing a lit-up vintage carousel in the center of the square with people walking around, the Hotel Savoy building in the background, and the iconic dome of Santa Maria del Fiore and Giotto's Campanile rising under a soft evening sky.
The Fountain of Neptune in Bologna stands in the center of a paved square, featuring a large bronze statue of Neptune holding a trident atop an ornate stone fountain with sirens and cherubs, surrounded by historic buildings and a clear blue sky.
Our Mission: Real Italy, Delivered With Purpose

We know Italy like the back of our hand, and we recognize it often differs from the typical tourist narrative. That’s why we choose to work with discerning travelers, those eager to go beyond the surface and uncover the true soul of each place, far from the well-worn path of clichés. When you entrust your time to Be In Italy, you unlock deeply personal, one-of-a-kind experiences that are carefully tailored to your individual passions and desires, revealing the authentic Italy experiences you’ve been longing for.

A Clear Vision With No Blind Spots

We believe the future of travel is built on partnerships that both preserve local heritage and deliver unique and curated experiences. Driven by this vision, Be in Italy continuously expands its network of skilled artisans, culinary experts, and boutique accommodations, crafting immersive, tailor-made journeys that reveal the most captivating sides of Italy.

Bespoke Excellence:
What Sets Us Apart

  • No pre-package tours. Every itinerary is fully tailor-made
  • Nationwide coverage, powered by local specialists in every region
  • A deep focus on immersive, slow, and meaningful travel
  • High-touch, seamless service from your first call to your journey home
  • Trusted by discerning travelers and top-tier travel advisors worldwide
A rich breakfast table set next to an open window, featuring plates with an omelet, salad, pastries, and bread, alongside glasses of orange juice and a coffee mug. Outside, the window overlooks a historic city view with rooftops and a prominent stone obelisk against a bright sky.

There is always someone taking care of you at Be in Italy

Enjoy steady and experienced support, always available.

Be in Italy with us:
Meet The Founders

What happens when two people driven by a deep passion for Italy join forces to create high-end bespoke travel itineraries and exclusive events? Ivana Pajević and Matteo Troiani, Be in Italy’s founders, launched this ambitious project to pour their expertise and love for the country into crafting exceptional, tailor-made experiences. Discover their story and vision: come and meet them.

A smiling middle-aged man with a dark beard, wearing a blue patterned button-down shirt, stands against a white background with his arms crossed and a silver watch on his left wrist.
THE FOUNDER

Matteo Troiani

With over twenty years of experience in tour itineraries and private events, Matteo decided in 2020 to start a business where he could give free rein to his thirst for precision and customization. And so, Be in Italy was born.

Smiling blonde woman with a high ponytail, wearing a grey blazer, gold earrings, and a watch, standing with crossed arms against a brick wall.
The other founder

Ivana Pajević

Born in Croatia and raised in Italy, Ivana blends her Mediterranean and Mitteleuropean heritage to give each tour or event her unique touch. With expertise in weddings and event design, she’s the perfect person to assist you in planning something truly memorable.

Put our Creativity to the Test

Tell us about the journey of your dreams, we'll craft it into a tailor-made itinerary, that's uniquely yours

Unlock Your Bespoke Escape
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