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Where exclusivity unfolds in unforgettable Italian experiences

With over 20 years in the tourism industry, Be in Italy offers extraordinary experiences—tailored to your vision. When you travel with us, you don’t simply visit Italy, you become part of it. Travel, after all, is about so much more than visiting new places. It is about making memories, indulging in luxury, and discovering the true essence of your destination.

Are you ready to Be in Italy?


Explore, learn, repeat


Wellness at its best


Experience Italy like never before

Extraordinary experiences.

Extraordinary experiences.


Our clients' satisfaction is our primary goal.

​​My family spent a week in the Marche/San Benedetto region in mid-June 2023. We had the great fortune of having Be in Italy, Matteo is a wealth of information on the history of this region. His attention to the details of our trip, his knowledge, and information sharing along with his genuine desire to make your trip perfect and truly special are unbeatable!

Susan M


My husband and I used Be In Italy to plan our honeymoon to Italy. We wanted a mix of relaxation and also cultural exploration. From our first meeting, within 2 days of that we had the perfect itinerary set with everything we wanted and all that we could imagine. It was truly a trip of a lifetime, absolutely perfect!

Kayley M


What a wonderful trip and the Be in Italy group deserves full credit. Matteo arranged everything over 7 days from airport pickup to drop off and everything in between. And wow what a time in between. A wonderful home base at a winery resort off the tourists’ beaten path experiencing the real Italy in food, wine, and countryside.

Dan H


We had a wonderful experience in Rome! The weather was perfect, the sights amazing and it was made all that much better with our guide Selenia, and the drivers who got us through Rome traffic. Selenia was amazing in her knowledge and organization with a wonderful personality which made our once-in-a-lifetime trip one we’ll always remember.

Peter S


Working with Be in Italy and representative Matteo was an amazing experience. Matteo’s customer service and professionalism were exemplary! The tour he devised for us was perfect, Matteo arranged a day tour to Pompeii from Rome, suggesting adding on lunch at a local winery and exploring Sorrento so we could get a taste of the region.

Renee R


The team at Be in Italy was amazing. So thoughtful and welcoming. Loved the communication, clear directions and the guides were amazing throughout. We did several tours in Rome and Venice and they did not disappoint! Highly recommend it!

Mark S


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