About Us

One company, endless possibilities.


Be in Italy is more than just being in Italy. With over 20 years in the tourism industry, we provide the Italian excellence and tradition through extraordinary and authentic experiences all over the country: tours, events, weddings or anything else you want to make happen in Italy. Our best skill is the ability to understand your needs and tailor every detail around you.

Hello, nice to meet you

As Others See Us


Our core business is providing the Italian excellence and tradition through extraordinary experiences all over Italy, but our strength is the ability to put the Italian know-how, style and class in developing tours in all the European Mediterranean countries. With Be in Italy you can also Be in Croatia, Greece, Spain, France, Portugal and enjoy an unforgettable tailor made vacation thanks to our network of selected local suppliers and our high experience across borders.

  • “While I was visiting the Lakes Region of Italy Matteo arranged three amazing day tours for me from my hotel in Moltrasio. Every detail of my day trips were organized to perfection. The trips to St. Moritz and Lugano Switzerland were magical.”

    Ariel
  • “Matteo and his team helped to make our stay in Rome amazing! The tours that you organized for us were enjoyed by all.”

    Joseph
  • “To start things off I highly suggest getting a guide anytime you travel…they were the most professional and amazing people I have ever met. This is the best tour guide service you will ever find. Seriously stop your search and just choose this one!”

    Joanna