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BE IN ITALY

Italy is One Word for Art, Craftsmanship, and Beauty.

Italian identity is where heritage merges into modern times, creating timeless moments. Travelling with Be in Italy means supporting small local business and family traditions. Together, we preserve Italy's soul.

Are you ready to Be in Italy?

Tailor-made Itineraries

Turn limited time into boundless enrichment.

Bespoke Moments

We’ll craft them for you, exactly how you want them.

Niche
Experiences

Access the most exclusive side of Italian lifestyle.

Explore our Destinations

Out of the Ordinary
Into the Essence

Out of the Ordinary
Into the Essence

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BE IN ITALY

Live Like the Finest Locals

With over 20 years of experience in the tourism industry and headquarters in the heart of the Belpaese, Be in Italy travel specialists design unforgettable journeys that immerse you in Italy’s rich heritage and authentic lifestyle.
Every journey tells a story, let us write yours and help you experience Italy like a local, creating memories that last a lifetime.

TESTIMONIALS

Our clients’ satisfaction is our primary goal.

​​My family spent a week in the Marche/San Benedetto region in mid-June 2023. We had the great fortune of having Be in Italy, Matteo is a wealth of information on the history of this region. His attention to the details of our trip, his knowledge, and information sharing along with his genuine desire to make your trip perfect and truly special are unbeatable!

Susan M

Client

My husband and I used Be In Italy to plan our honeymoon to Italy. We wanted a mix of relaxation and also cultural exploration. From our first meeting, within 2 days of that we had the perfect itinerary set with everything we wanted and all that we could imagine. It was truly a trip of a lifetime, absolutely perfect!

Kayley M

Client

What a wonderful trip and the Be in Italy group deserves full credit. Matteo arranged everything over 7 days from airport pickup to drop off and everything in between. And wow what a time in between. A wonderful home base at a winery resort off the tourists’ beaten path experiencing the real Italy in food, wine, and countryside.

Dan H

Client

We had a wonderful experience in Rome! The weather was perfect, the sights amazing and it was made all that much better with our guide Selenia, and the drivers who got us through Rome traffic. Selenia was amazing in her knowledge and organization with a wonderful personality which made our once-in-a-lifetime trip one we’ll always remember.

Peter S

Client

Working with Be in Italy and representative Matteo was an amazing experience. Matteo’s customer service and professionalism were exemplary! The tour he devised for us was perfect, Matteo arranged a day tour to Pompeii from Rome, suggesting adding on lunch at a local winery and exploring Sorrento so we could get a taste of the region.

Renee R

Client

The team at Be in Italy was amazing. So thoughtful and welcoming. Loved the communication, clear directions and the guides were amazing throughout. We did several tours in Rome and Venice and they did not disappoint! Highly recommend it!

Mark S

Client
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